UrbanBloom Retail

E-commerce & Retail

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The Challenge

Online store invisible on search engines, overly reliant on expensive paid ads with diminishing returns.

Poor organic search visibility for key product categories.
High customer acquisition cost due to paid ad dependency.
Lack of a cohesive content strategy to attract and engage target audience.
Technical SEO issues hindering crawlability and indexing.

Project Goals & Objectives

Increase organic search traffic by 200% within 12 months.

Achieve top 5 rankings for 15 primary keywords.

Reduce reliance on paid advertising by 50%.

Improve organic sales conversion rate by 20%.

Our Strategic Solution

We executed a comprehensive SEO and content strategy, resolving technical issues, building high-quality content, and securing authoritative backlinks to dominate organic search.

Technical SEO Audit & Fixes

Resolved over 200 critical technical SEO issues, improving site speed (Core Web Vitals), crawlability, and mobile-friendliness.

Data-Driven Content Strategy

Developed and executed a content plan targeting high-intent keywords, creating 50+ engaging blog posts, buying guides, and optimized product descriptions.

Authoritative Link Building

Secured high-quality backlinks from industry publications, blogs, and influencers, boosting domain authority by 15 points.

Local SEO Optimization

Optimized Google My Business for all 5 locations, increasing local search traffic by 70% and direct calls by 40%.

Our Approach & Methodology

SEO Audit & Keyword Research (Month 1)

In-depth technical audit, competitor analysis, and comprehensive keyword research to identify opportunities.

On-Page & Technical Optimization (Months 2-3)

Implementation of technical fixes, on-page optimization (titles, metas, content), and internal linking strategy.

Content Creation & Off-Page SEO (Months 4-9)

Consistent creation of high-quality, SEO-optimized content. Strategic outreach for link building and brand mentions.

Monitoring, Reporting & Refinement (Ongoing)

Continuous monitoring of rankings, traffic, and conversions. Monthly reporting and strategy adjustments based on performance data.

Key Technologies Utilized

Google Analytics

Analytics

SEMrush / Ahrefs

SEO Tools

WordPress / Shopify (Assumed CMS)

Platform

Google Search Console

SEO Tools

Future Outlook & Long-Term Impact

Established a sustainable channel for long-term organic growth, reducing marketing volatility.

Strong brand authority and online presence in their niche.

Empowered internal team with SEO knowledge for ongoing success.

Measurable Results & Impact

350%

Increase in Organic Traffic

Top 3

Rankings for 25+ Keywords

7:1

ROI from SEO Efforts

60%

Reduction in Ad Spend

45%

Increase in Organic Sales Conversion