SEO Audit

Comprehensive Website Analysis & Optimization

Professional SEO audit services that identify optimization opportunities and provide actionable recommendations to improve your website's search engine performance and rankings.

Unite Group Agency
January 21, 2025
18 min read

Comprehensive SEO Audit

Unlock your website's full potential with our comprehensive SEO audit. We analyze over 200 ranking factors to identify opportunities for improvement, providing actionable recommendations that drive measurable results for Brisbane businesses.

200+
Factors Analyzed
48hrs
Report Delivery
90%
Issues Identified
150%
Avg Traffic Increase

OPTIMIZE Audit Framework

Our OPTIMIZE framework ensures comprehensive analysis of all SEO factors that impact search performance:

On-Page SEO Analysis

Comprehensive review of on-page optimization elements and content quality.

Content Analysis:

  • • Title tag optimization
  • • Meta description effectiveness
  • • Header tag structure (H1-H6)
  • • Keyword density and placement
  • • Content quality and relevance

Page Elements:

  • • Image alt text optimization
  • • Internal linking structure
  • • URL structure analysis
  • • Schema markup implementation
  • • User experience signals

Performance Testing

Technical performance analysis including speed, mobile-friendliness, and core web vitals.

Speed Analysis:

  • • Page load speed testing
  • • Core Web Vitals assessment
  • • Image optimization review
  • • CSS and JavaScript minification
  • • Caching implementation

Mobile & UX:

  • • Mobile-first indexing readiness
  • • Responsive design testing
  • • Touch-friendly navigation
  • • Viewport configuration
  • • Mobile page speed

Technical Infrastructure

Deep technical analysis of website architecture and crawlability.

Crawlability:

  • • XML sitemap analysis
  • • Robots.txt configuration
  • • URL structure optimization
  • • Canonical tag implementation
  • • Redirect chain analysis

Technical Health:

  • • 404 error detection
  • • Broken link identification
  • • SSL certificate status
  • • Server response codes
  • • Website security scan

Indexing Assessment

Analysis of how search engines discover, crawl, and index your website content.

Search Console Data:

  • • Index coverage analysis
  • • Search query performance
  • • Click-through rate optimization
  • • Mobile usability issues
  • • Manual action penalties

Visibility Metrics:

  • • Keyword ranking positions
  • • Featured snippet opportunities
  • • Local search visibility
  • • Brand search presence
  • • SERP feature eligibility

Market Intelligence

Competitive analysis and market opportunity identification.

Competitor Analysis:

  • • Top competitor identification
  • • Keyword gap analysis
  • • Backlink profile comparison
  • • Content strategy review
  • • Technical implementation comparison

Opportunity Mapping:

  • • High-value keyword opportunities
  • • Content gap identification
  • • Link building prospects
  • • Local SEO opportunities
  • • Voice search optimization

Implementation Roadmap

Prioritized action plan with clear implementation steps and timeline.

Priority Matrix:

  • • High impact, low effort fixes
  • • Critical technical issues
  • • Content optimization priorities
  • • Long-term strategic initiatives
  • • Resource allocation guidance

Action Plan:

  • • 30-day quick wins
  • • 90-day improvement plan
  • • 6-month strategic roadmap
  • • Success metrics definition
  • • Progress tracking guidelines

Excellence Benchmarking

Performance benchmarking against industry standards and best practices.

Performance Scoring:

  • • Overall SEO health score
  • • Technical performance grade
  • • Content quality assessment
  • • User experience rating
  • • Competitive positioning

Industry Benchmarks:

  • • Industry average comparisons
  • • Best practice alignment
  • • Performance percentile ranking
  • • Improvement potential calculation
  • • ROI projections

SEO Audit Tools & Technologies

Professional Tools

Screaming Frog SEO SpiderTechnical
SEMrush Site AuditComprehensive
Ahrefs Site ExplorerBacklinks
Google Search ConsoleOfficial
PageSpeed InsightsPerformance

Analysis Capabilities

Technical SEO Issues200+ Checks
Content AnalysisAI-Powered
Competitor ResearchMulti-Domain
Keyword TrackingReal-Time
Performance MonitoringContinuous

Sample Audit Findings

Brisbane Law Firm Case Study

23
Critical Issues Found
67
Optimization Opportunities
180%
Projected Traffic Increase

Critical Issues Identified:

  • • Missing title tags on 15 key practice area pages
  • • 3.2 second page load speed (industry standard: under 2 seconds)
  • • 45 pages with duplicate meta descriptions
  • • No schema markup for attorney profiles and reviews
  • • Missing local business optimization

High-Impact Recommendations:

  • • Implement attorney and law firm schema markup (estimated 40% CTR increase)
  • • Optimize Core Web Vitals (projected 25% ranking improvement)
  • • Create practice area landing pages for high-value keywords
  • • Develop local citation strategy for Brisbane legal market
  • • Implement FAQ schema for common legal questions

Ready to Optimize Your Website?

Get a comprehensive SEO audit that reveals hidden opportunities and provides a clear roadmap to improve your search rankings.