Growth Hacking Workshop

2-Day Intensive Training in Brisbane

Master growth hacking with hands-on training from industry experts. Learn proven strategies, tools, and frameworks used by unicorn startups to achieve exponential growth.

January 21, 2025
2-day workshop read
ER
By Emma RodriguezSenior SEO StrategistJanuary 18, 20258 min read
Technical SEOContent MarketingLink Building

Growth Hacking Workshop

Master the art and science of growth hacking with our intensive workshop. Learn proven strategies, frameworks, and tactics used by Brisbane's fastest-growing companies to achieve explosive, sustainable growth.

Growth Rate

10x faster

Success Rate

85% of tactics

ROI Improvement

+340%

Participants Trained

500+

Workshop Modules

Growth Mindset & Strategy

2 hours

Develop the foundational thinking for sustainable growth

What You'll Learn

  • Growth hacking vs traditional marketing
  • Building experimentation culture
  • Setting growth objectives and KPIs
  • Creating growth hypothesis frameworks

Expected Outcomes

  • Shift to growth-first mindset
  • Define clear growth metrics
  • Build hypothesis testing skills
  • Create growth strategy blueprint

Customer Acquisition Mastery

3 hours

Advanced techniques for acquiring customers at scale

What You'll Learn

  • Viral loops and referral systems
  • Content marketing for growth
  • Paid acquisition optimization
  • Partnership and collaboration strategies

Expected Outcomes

  • Design viral acquisition funnels
  • Create scalable content systems
  • Optimize customer acquisition cost
  • Build strategic partnerships

Retention & Engagement Hacks

2.5 hours

Keep customers engaged and coming back for more

What You'll Learn

  • Onboarding optimization
  • Email automation sequences
  • Product-led growth strategies
  • Community building tactics

Expected Outcomes

  • Reduce churn by 40%+
  • Increase customer lifetime value
  • Build engaged user communities
  • Create product stickiness

Data-Driven Experimentation

2 hours

Scientific approach to growth experiments

What You'll Learn

  • A/B testing frameworks
  • Analytics setup and tracking
  • Statistical significance understanding
  • Rapid experimentation processes

Expected Outcomes

  • Design valid experiments
  • Interpret test results correctly
  • Scale winning experiments
  • Build experimentation systems

Growth Tactics You'll Master

Viral Growth

Referral Programs

DifficultyMedium
ImpactHigh
Timeline2-4 weeks

Social Sharing Features

DifficultyLow
ImpactMedium
Timeline1-2 weeks

Network Effects

DifficultyHigh
ImpactVery High
Timeline3-6 months

User-Generated Content

DifficultyMedium
ImpactHigh
Timeline2-6 weeks

Content Marketing

SEO Content Scaling

DifficultyMedium
ImpactHigh
Timeline3-6 months

Video Marketing Funnels

DifficultyMedium
ImpactHigh
Timeline4-8 weeks

Podcast Guest Strategy

DifficultyLow
ImpactMedium
Timeline2-4 weeks

Interactive Content

DifficultyHigh
ImpactHigh
Timeline6-10 weeks

Product-Led Growth

Freemium Models

DifficultyHigh
ImpactVery High
Timeline2-4 months

Onboarding Optimization

DifficultyMedium
ImpactHigh
Timeline2-4 weeks

Feature-Based Acquisition

DifficultyHigh
ImpactHigh
Timeline3-6 months

Usage Analytics

DifficultyLow
ImpactMedium
Timeline1-2 weeks

Australian Growth Success Stories

Canva

Strategy: Freemium + Social Sharing
Result: 75M+ users globally from Sydney startup

Made design accessible to everyone with viral sharing features

Atlassian

Strategy: Product-Led Growth
Result: $2.1B revenue with minimal sales team

Self-serve product with built-in collaboration features

SafetyCulture

Strategy: Industry-Specific PLG
Result: 35,000+ customers in safety industry

Solved specific workplace safety problems with mobile-first approach

Deputy

Strategy: SMB Focus + Referrals
Result: 320,000+ locations using the platform

Word-of-mouth growth in small business community

Growth Experiment Framework

1

Hypothesize

Form clear, testable hypotheses based on data

Process Steps:

  • Identify growth bottlenecks
  • Research user behavior data
  • Formulate specific predictions
  • Define success metrics
2

Prioritize

Rank experiments by potential impact and effort

Process Steps:

  • Score impact potential (1-10)
  • Estimate resource requirements
  • Assess confidence level
  • Calculate ICE score
3

Test

Run controlled experiments with proper methodology

Process Steps:

  • Set up tracking and analytics
  • Define test parameters
  • Run for statistical significance
  • Monitor for external factors
4

Analyze

Interpret results and extract actionable insights

Process Steps:

  • Check statistical significance
  • Analyze secondary metrics
  • Document learnings
  • Plan next iterations

Workshop Formats

One-Day Intensive

8 hours

Complete growth hacking bootcamp in one day

  • All 4 modules
  • Hands-on exercises
  • Growth toolkit
  • Follow-up consultation
Best for: Executives and founders$1,200

Weekly Series

4 weeks

Deep-dive sessions with implementation time

  • 2 hours per week
  • Implementation assignments
  • Peer group access
  • 3-month support
Best for: Marketing teams$800

Custom Corporate

Flexible

Tailored workshop for your organization

  • Custom content
  • On-site delivery
  • Team exercises
  • Ongoing mentorship
Best for: Large organizationsFrom $5,000