Dominate Google's 3-Pack Listings
Your Google Business Profile is your #1 local ranking factor. Optimize it right and watch leads pour in 24/7.
Complete GBP Optimization Checklist
Every item that impacts your ranking
Profile Completion
CriticalBusiness name with keywords
Brisbane Emergency Plumber - John's Plumbing
Primary & secondary categories
Plumber + Emergency Plumber
Service areas (all suburbs)
List 20+ suburbs you service
Business description (750 chars)
Include main keywords naturally
Opening hours + special hours
Show 24/7 if applicable
Website + appointment links
Track with UTM parameters
Visual Content
CriticalLogo & cover photo
Professional, high-res images
20+ work photos
Before/after shots work best
5+ team photos
Build trust with faces
10+ vehicle photos
Shows legitimacy
Video tour/intro
60 seconds max
Monthly photo updates
Shows active business
Reviews & Q&A
Critical50+ reviews minimum
Ask every happy customer
4.7+ star average
Address negatives fast
Respond to ALL reviews
Within 24 hours
5+ reviews monthly
Velocity matters
Answer all questions
Add your own Q&As
Keywords in responses
Natural placement only
Posts & Updates
HighWeekly update posts
Jobs, tips, offers
Offer posts (monthly)
10% off, free quotes
Event posts
Community involvement
Product posts
Showcase services
COVID updates
Safety measures
Holiday hours
Update in advance
Google's Ranking Algorithm
What actually moves the needle
Proximity to searcher
32%Multiple locations help
Review signals
28%Quantity, velocity, diversity
On-page signals
15%Website optimization
Link signals
12%Local citations
Behavioral signals
8%Clicks, calls, directions
Personalization
5%User history
Weekly Posting Schedule
Stay top of mind with consistent updates
Day
Post Type
Content
Best Time
monday
Weekend job showcase
9:00 AM
tuesday
Maintenance advice
12:00 PM
wednesday
Mid-week special
3:00 PM
thursday
Staff spotlight
10:00 AM
friday
Customer testimonial
2:00 PM
saturday
24/7 availability
8:00 AM
4-Step Review Generation System
Get 5+ reviews every month, guaranteed
Ask
When
Job completion
Method
In-person + SMS follow-up
Script
"Would you mind sharing your experience on Google?"
35% leave review
Simplify
When
Same day
Method
Direct review link via SMS
Script
"Click here to review: [short link]"
Makes it effortless
Remind
When
Day 3
Method
Email with instructions
Script
"Your feedback helps other locals"
+15% completion
Incentivize
When
Monthly draw
Method
Review rewards program
Script
"Monthly $100 voucher draw"
Drives consistency