Know Your Customers
Win More Jobs
Stop guessing what customers want. Get real data on pricing, services, and opportunities that increase conversion by 67% for Brisbane trades.
Customer Insights
Service Areas Analyzed
Conversion Rate Lift
Revenue Opportunities
Helping Brisbane trades understand their market since 2019
Market Insights That Change Everything
Real research findings from Brisbane trade businesses that transformed their approach and doubled their revenue.
Why 67% of homeowners skip the cheapest quote
Trust indicators matter more than price
Insurance approval capability is crucial
Same-day service worth 20% premium
Your Action:
Add trust badges and insurance logos prominently
The $850K commercial opportunity you're missing
Strata managers control 40% of local work
Preventive maintenance contracts available
Prefer quarterly billing arrangements
Your Action:
Create strata-specific service packages
Why Friday jobs book themselves
Emergency rates acceptable on weekends
Homeowners available to supervise
Less competition from other trades
Your Action:
Promote weekend availability heavily
Research Services for Trade Businesses
Get the customer insights and market data you need to make confident business decisions
Customer Profile Analysis
Discover who really needs your services, what they can afford, and why they choose competitors over you
Service Area Research
Find untapped suburbs with high demand, understand local pricing expectations, and identify growth zones
New Service Validation
Test demand for new services before investing, understand pricing tolerance, and reduce launch risk
Growth Opportunity Mapping
Identify commercial vs residential opportunities, seasonal patterns, and expansion possibilities
What We Research for Your Trade
Pricing Sweet Spots
What customers expect to pay and what they'll actually pay for quality work
Customer Preferences
Payment terms, scheduling preferences, and communication expectations
Geographic Opportunities
Underserved areas, growth suburbs, and competition density
Service Demand
Most requested services, seasonal patterns, and emerging needs
Quote Win/Loss
Why you win or lose jobs and how to improve conversion
Growth Barriers
What's stopping you from scaling and how to overcome it
Research That Transformed Trade Businesses
All Seasons HVAC
8 employees, $3.4M revenue
Challenge:
Losing commercial contracts to bigger competitors
Research Method:
Surveyed 50 property managers about vendor selection
Key Finding:
24/7 response time mattered more than company size
Result:
Won 12 strata contracts worth $850K by guaranteeing 2-hour response
ProBuild Renovations
6 employees, $2.8M revenue
Challenge:
Quotes converting at only 15%
Research Method:
Interviewed 30 lost prospects
Key Finding:
Clients wanted payment plans, not cheaper prices
Result:
Offering payment options increased conversion to 42%
Lightning Electrical
10 employees, $4.5M revenue
Challenge:
Unsure which services to expand into
Research Method:
Analyzed 500 customer inquiries and local demand
Key Finding:
EV charger installation had 300% growth potential
Result:
New service line generated $620K in first 6 months
Calculate Your Market Opportunity
See how much untapped revenue exists in your service area
Your Market Opportunity:
Total Market Size: $4.2M annually
Your Current Revenue: $210K
Untapped Opportunity: $3.99M
Achievable Growth (Next 12mo): $420K
Our Research Process
How we gather actionable insights for your trade business
Define Goals
What decisions do you need to make?
Gather Data
Surveys, interviews, and market analysis
Find Insights
Identify patterns and opportunities
Action Plan
Clear steps to capture opportunities
Stop Guessing, Start
Knowing Your Market
Get the customer insights and market data that help Brisbane trades increase conversion by 67% and find $4.2M in opportunities.
Complete Business Intelligence for Trade Businesses: