Meet the Team Behind YourTrade Business Success
Former tradies, digital experts, and growth specialists united by one mission: helping Queensland trades dominate their markets.
Our Leadership Team
Industry experts dedicated to your growth
Michael Chen
CEO & Founder
Former tradie turned digital marketing expert. Michael started Unite Group after helping his brother's plumbing business grow from 2 to 15 employees using digital strategies.
Expertise
Certifications
Sarah Mitchell
Head of Digital Marketing
Sarah specializes in helping trades dominate local search. She's helped over 200 Brisbane contractors achieve first-page Google rankings.
Expertise
Certifications
James Thompson
Lead Automation Specialist
James helps trades save 20+ hours per week through smart automation. Former electrician who understands the daily challenges of running a trade business.
Expertise
Certifications
Emma Rodriguez
Senior SEO Strategist
Emma has helped Queensland trades generate over $10M in revenue through organic search. Specializes in technical SEO and content optimization.
Expertise
Certifications
David Park
PPC Campaign Manager
David manages over $500K in monthly ad spend for trade clients, consistently achieving 300%+ ROI on Google and Facebook campaigns.
Expertise
Certifications
Lisa Zhang
Client Success Manager
Lisa ensures every client achieves their growth targets. She's passionate about helping trades scale from owner-operator to thriving businesses.
Expertise
Certifications
Advisory Board
Industry leaders guiding our strategic direction
Robert Williams
Industry Advisor
Former owner of Williams Construction (sold for $15M). Provides strategic guidance on trade industry trends.
Patricia Lee
Digital Strategy Advisor
Former Google Australia executive. Helps shape our digital marketing strategies.
Join Our Growing Team
We're always looking for talented individuals who share our passion for helping trades succeed