Profit Optimization

Master Your Money Machine

Turn your trade business into a profitable, cash-flowing machine. Price for profit, manage cash like a pro, and build wealth while you scale.

45%
Gross margin
10%
Net profit
14 days
Cash cycle
$200K
Per employee

4 Cash Flow Hacks That Work

Never run out of cash again

Progress Billing

Immediate Impact

How to implement

30% deposit, 40% midway, 30% completion

Benefit

Never fund jobs from your pocket

+$45K working capital

Payment Terms

High Impact

How to implement

7-day terms, 2% early payment discount

Benefit

14 days faster payment average

-65% overdue accounts

Credit Cards on File

High Impact

How to implement

Require card for all residential

Benefit

Instant payment ability

100% collection rate

Supplier Terms

Medium Impact

How to implement

Negotiate 30-60 day accounts

Benefit

Use their money, not yours

+$25K float

The Perfect Pricing Formula

How to price every job for profit

$1,000 Job Breakdown

Direct Labor
28%$280
Materials
25%$250
Overheads
22%$220
Sales & Marketing
8%$80
Admin
7%$70
Net Profit
10%$100

Minimum Margin

35%

Total Job

$1,000

Emergency Rate

2.5x normal

5 KPIs to Watch Like a Hawk

Early warning system for financial health

Gross Profit Margin

Target

> 45%

Calculation

(Revenue - Direct Costs) / Revenue

Warning Level

< 35%

Action Required

Review pricing immediately

Net Profit Margin

Target

> 10%

Calculation

Net Profit / Revenue

Warning Level

< 5%

Action Required

Cut unnecessary expenses

Cash Conversion Cycle

Target

< 30 days

Calculation

AR Days + Inventory Days - AP Days

Warning Level

> 45 days

Action Required

Improve collections

Current Ratio

Target

> 1.5

Calculation

Current Assets / Current Liabilities

Warning Level

< 1.2

Action Required

Build cash reserves

Revenue per Employee

Target

> $200K

Calculation

Annual Revenue / FTE Count

Warning Level

< $150K

Action Required

Improve productivity

Target Monthly P&L

What good looks like for a 15-person trade business

Income Statement

Revenue$350,000
Direct Costs-$192,500
Gross Profit$157,500
Overheads-$122,500
Net Profit$35,000

Key Margins

Gross Margin45%
Net Margin10%

Smart Growth Investments

Where to invest for maximum ROI

New Service Vehicle

Cost$65,000
ROI8 months

+$12K/month revenue

Apprentice Program

Cost$8,000/year
ROI18 months

50% labor cost reduction

Marketing Campaign

Cost$3,000/month
ROI3 months

+25 leads/month

Software Systems

Cost$500/month
ROI1 month

15 hrs/week saved

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