Agile Marketing Team Training

Build High-Performing Marketing Teams

Transform your marketing team with comprehensive agile training programs. From fundamentals to advanced certification, our training builds the skills and mindset needed for agile marketing success.

January 2025
10 min read
SM
By Sarah MitchellHead of Digital MarketingJanuary 10, 202514 min read
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Comprehensive Training Programs

Transform your marketing team with our expert-led Agile training programs. From foundational concepts to advanced leadership skills, we provide the knowledge and tools your team needs to excel in Agile marketing.

Team Alignment

95% improvement

Faster Delivery

3x velocity

Better Results

85% success rate

Certification

Industry recognized

Training Modules

Agile Fundamentals for Marketers

2 daysFoundation

Topics Covered

  • Understanding Agile principles and values
  • Scrum vs Kanban for marketing teams
  • Sprint planning and execution
  • Daily standups and retrospectives
  • User stories for marketing tasks

Learning Outcomes

  • Master core Agile concepts
  • Choose the right framework
  • Run effective ceremonies
  • Build marketing backlogs

Advanced Sprint Marketing

3 daysAdvanced

Topics Covered

  • Campaign sprint methodology
  • Rapid experimentation frameworks
  • A/B testing at scale
  • Marketing velocity metrics
  • Cross-functional collaboration

Learning Outcomes

  • Launch campaigns 3x faster
  • Implement test-and-learn culture
  • Measure marketing velocity
  • Optimize team performance

Marketing Team Leadership

2 daysLeadership

Topics Covered

  • Building self-organizing teams
  • Servant leadership principles
  • Coaching and mentoring
  • Change management strategies
  • Stakeholder alignment

Learning Outcomes

  • Lead high-performing teams
  • Drive organizational change
  • Manage stakeholder expectations
  • Build agile culture

Data-Driven Marketing Sprints

2 daysSpecialized

Topics Covered

  • Marketing analytics in sprints
  • Real-time performance tracking
  • Predictive modeling basics
  • Attribution in agile context
  • Reporting and dashboards

Learning Outcomes

  • Make data-driven decisions
  • Track sprint performance
  • Predict campaign outcomes
  • Build effective dashboards

Certification Path

1

Foundation

Core Agile Marketing principles

Duration: 2 daysCertification: Agile Marketing Practitioner
2

Intermediate

Advanced frameworks and tools

Duration: 3 daysCertification: Certified Agile Marketer
3

Advanced

Leadership and transformation

Duration: 5 daysCertification: Agile Marketing Master
4

Expert

Organizational coaching

Duration: 10 daysCertification: Enterprise Agile Coach

Training Formats

On-Site Training

Customized training delivered at your location with hands-on workshops

  • Tailored content
  • Team workshops
  • Real project work
  • Immediate application

Virtual Training

Interactive online sessions with live instruction and collaboration

  • Flexible scheduling
  • Remote participation
  • Recorded sessions
  • Online resources

Hybrid Programs

Combination of self-paced learning and instructor-led sessions

  • Self-paced modules
  • Live Q&A sessions
  • Peer collaboration
  • Ongoing support