SOCIAL ADS
87+ Leads Per Month

Facebook & Instagram Ads
That Bring Jobs

Stop boosting posts that don't work. Get 87+ quality leads per monthat just $12 each with proven social advertising for Brisbane trades.

87+

Leads Per Month

$12

Cost Per Lead

8.4%

Conversion Rate

45K+

Local Reach

Generating leads for 200+ Brisbane trades since 2019

$2.8M Ad Spend Managed14,000+ Leads Generated$12 Avg Cost/Lead8.4% Conversion Rate
SM
By Sarah MitchellHead of Digital MarketingJanuary 20255 min read
Local SEOGoogle AdsContent Strategy

Ads That Actually Generate Leads

Real examples of social ads that brought quality leads to Brisbane trade businesses, compliant with ACCC social media marketing guidelines

Facebook Ad

Need an Emergency Plumber in Brisbane North?

24/7 service, fixed pricing, 5-star reviews

Audience: Homeowners 35-65 within 15km

127 leads at $11.50 each

Instagram Ad

Brisbane Bathroom Renovations

Before/after gallery showcase

Audience: Home renovation enthusiasts

34 quote requests, 8 jobs booked

Facebook Ad

Free Air Con Service Check

Book before summer rush, save $150

Audience: Properties with AC units 5+ years old

289 bookings in 14 days

Social Advertising for Trade Businesses

Targeted campaigns that reach homeowners and businesses who need your services now, using Queensland government online marketing best practices

Facebook Lead Generation

Target homeowners in your service area who need your services right now with instant quote forms

Instagram Before/After Ads

Showcase your best work to local audiences and build trust with visual proof of quality

Local Area Targeting

Reach only people within your service radius who can actually hire you

Messenger Chat Campaigns

Instant quote requests through Facebook Messenger that convert 3x better than forms

Why Social Ads Work for Brisbane Trades

Hyper-Local Targeting

Target only suburbs you service, not wasting money on leads too far away. Learn about QBCC licensing requirements for different service areas.

Homeowner Demographics

Reach property owners aged 35-65 with household income to afford your services

Instant Contact

Click-to-call and messenger chat get you talking to customers immediately

Interest Targeting

Find people interested in home improvement, renovations, and maintenance

Budget Control

Start with $20/day and scale up as leads come in. Follow SafeWork Queensland risk management principles when scaling operations.

Seasonal Campaigns

Ramp up during busy seasons, scale back during quiet periods

Trade Businesses Winning with Social Ads

Quick Response Electrical

5 employees, $2.1M revenue

Challenge:

Relying only on word-of-mouth referrals

Campaign:

Facebook emergency service ads + Instagram portfolio

Results:

  • 87 leads per month
  • $12 cost per lead
  • 23 new regular customers
  • $380K additional revenue

Premium Bathrooms Brisbane

8 employees, $3.8M revenue

Challenge:

Long sales cycle, needed quality leads

Campaign:

Instagram before/after ads + Facebook retargeting

Results:

  • 42 bathroom quotes monthly
  • $2,800 average job value
  • 18% conversion rate
  • $510K in 6 months

All Seasons HVAC

12 employees, $5.2M revenue

Challenge:

Seasonal demand fluctuations

Campaign:

Year-round maintenance campaigns + seasonal promotions

Results:

  • Smoothed revenue by 40%
  • 156 maintenance contracts
  • $45K monthly recurring
  • Full schedule year-round

Calculate Your Social Ad ROI

See how many leads and jobs you could generate with social advertising, following Google's helpful content guidelines for quality marketing

Your Expected Results:

Monthly Leads: 83

Cost Per Lead: $12

Jobs Won: 21

Revenue Generated: $52,500

ROI: 5,150% ($51.50 return per $1 spent)

Social Ad Packages for Every Budget

Starter

Test the waters

$500/month

  • • $500 ad spend included
  • • 1 campaign
  • • Basic targeting
  • • Monthly report
  • • ~40 leads expected
Get Started
POPULAR

Growth

Scale your leads

$1,500/month

  • • $1,000 ad spend included
  • • 3 campaigns
  • • Advanced targeting
  • • Weekly optimization
  • • ~85 leads expected
Get Started

Dominate

Own your market

$3,000/month

  • • $2,000+ ad spend
  • • Unlimited campaigns
  • • Full funnel strategy
  • • Daily optimization
  • • 170+ leads expected
Get Started

Ready to Get 87+ Leads
Every Month?

Join 200+ Brisbane trades getting quality leads from Facebook and Instagram at just $12 per lead. Stop wasting money on boosted posts.

Complete Digital Marketing for Trade Businesses: