Facebook Ads Management
Expert Social Advertising for Brisbane Businesses
Master Facebook advertising with proven strategies that consistently deliver 400%+ ROAS. Complete guide to campaign setup, targeting, optimization, and scaling for maximum profitability.
Facebook Advertising Excellence
Maximize your Facebook advertising ROI with our comprehensive strategies. From precision targeting to creative optimization, we help Brisbane businesses achieve exceptional results on the world's largest social media platform.
Precise Targeting
2.8B+ users
Average ROI
400%
Reach Potential
15M+ Australians
Campaign Setup
24-48 hours
Our Facebook Advertising Strategies
Audience Targeting & Segmentation
Advanced targeting techniques to reach your ideal customers
Key Strategies
- Custom audience creation from customer data
- Lookalike audience development
- Interest-based targeting optimization
- Behavioral targeting strategies
- Demographic and geographic segmentation
- Retargeting campaign setup
Expected Results
- Reduce cost per acquisition by 40%
- Increase audience engagement rates
- Improve conversion quality
- Maximize ROI on ad spend
Creative Development & Testing
High-converting ad creatives that capture attention
Key Strategies
- Video ad creation and optimization
- Carousel ad design best practices
- Image optimization for news feed
- Copywriting for different funnel stages
- A/B testing frameworks
- Dynamic creative optimization
Expected Results
- Increase click-through rates by 60%
- Boost engagement with video content
- Improve brand recall and recognition
- Drive higher conversion rates
Campaign Optimization & Scaling
Data-driven optimization for maximum performance
Key Strategies
- Budget allocation optimization
- Bid strategy implementation
- Campaign structure best practices
- Performance monitoring and analysis
- Scaling successful campaigns
- Attribution modeling setup
Expected Results
- Scale successful campaigns by 300%
- Improve cost efficiency
- Increase overall ROAS
- Optimize for business objectives
High-Performing Ad Formats
Video Ads
Engaging video content that captures attention in the news feed
Best For:
Engagement
+85%
CTR
+45%
ctr
+45%
Carousel Ads
Multiple images or videos in a single ad for product showcases
Best For:
Engagement
+72%
CTR
+30%
conversions
+25%
Collection Ads
Immersive shopping experience directly within Facebook
Best For:
Engagement
+65%
CTR
+40%
sales
+35%
Lead Generation Ads
Capture leads without users leaving Facebook platform
Best For:
Engagement
CTR
quality
+60%
Australian Market Insights
Peak Engagement Times
Australians are most active on Facebook between 7-9 PM AEST
Schedule ads during peak hours for maximum visibility
Mobile Usage Dominance
89% of Australian Facebook users access via mobile devices
Prioritize mobile-optimized creative and landing pages
Video Content Preference
Video posts receive 3x more engagement than image posts
Invest in quality video content for better performance
Local Relevance
Ads with local Brisbane references see 25% higher engagement
Include local landmarks, events, or cultural references
Our Campaign Development Process
Discovery & Strategy
1-2 daysBusiness objectives analysis and audience research
Key Deliverables:
- Audience personas
- Campaign strategy
- Budget allocation
Creative Development
3-5 daysDesign compelling ad creatives and copy
Key Deliverables:
- Ad creatives
- Copy variations
- Landing pages
Campaign Setup
1-2 daysConfigure campaigns, audiences, and tracking
Key Deliverables:
- Campaign structure
- Pixel setup
- Conversion tracking
Launch & Optimization
OngoingMonitor performance and optimize for results
Key Deliverables:
- Performance reports
- Optimization recommendations
- Scale strategies
Key Performance Metrics
Cost Per Click (CPC)
Average cost for each click on your ads
Click-Through Rate (CTR)
Percentage of people who click after seeing your ad
Cost Per Acquisition (CPA)
Cost to acquire one customer or conversion
Return on Ad Spend (ROAS)
Revenue generated for every dollar spent
Frequency
Average number of times users see your ad
Relevance Score
Facebook's rating of ad quality and relevance